Greg Laemmle, co-owner of Laemmle Theatres, said the proposal could make the Playhouse District into a destination, with walking as the main component. The benefit is that the proposal adds some more parking, makes the sidewalks look nicer and “calms” traffic on Colorado, Wetzel said. “I think it’ll add some visual aesthetics to the street and make it a little more interesting.”īlaze, along with Laemmle Theatres and Vroman’s Bookstore, have offered to sponsor one of the parklets - estimated to cost as much as $120,000 each - in front of their three stores. “It’s an opportunity to take that district and start defining it a little more and make it a little more pedestrian friendly, which I think is a good direction,” said Rick Wetzel, co-founder of Blaze Pizza. The city’s road map for the next 20 years pushes much of its future housing, retail and office space into the Old Pasadena, South Lake Avenue and Playhouse districts - which together are referred to as the “Central District.”īusinesses in the district, however, see it as a chance to draw more people. Montano described the area as “the residential core of the urban district,” as Pasadena has focused most of its highest density housing there. The Playhouse District, between Old Pasadena and Lake Avenue, is anchored by its namesake, the Pasadena Playhouse theater, but it’s also home to Vroman’s Bookstore, the Laemmle theatre and a number of restaurants. The parklet program’s goal would be to provide more open space for people who live in the area, while encouraging more people to shop at the district’s businesses. “It’s becoming more evident that the area could benefit from improvements that would enhance the usability, livability and quality of life to the benefit of all Pasadena helping fill what has been dubbed by Playhouse District stakeholders as the ‘economic donut hole in the Central District.’” “Despite having experienced the greatest amount of growth and change with regards to development, the Playhouse District has been slow to grow in terms of retail sales as compared to Old Pasadena or South Lake,” wrote Robert Montano, planning manager, in a staff report. Initially, the pilot program would last five years. ![]() If approved by council, the proposal would add between 25 and 30 parking spaces to the Playhouse District and create parklets outside of sponsoring businesses, according to the city. Pasadena is studying pedestrian and vehicular traffic between Los Robles and Hudson Avenue to determine if Colorado could handle losing two lanes. ![]() ![]() PASADENA > A proposal could see Colorado Boulevard reduced to one lane on each side to make room for additional parking and community spaces in the Playhouse District.
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